Mark Bittman has always thought of Purple Carrot as a food startup—but now he wonders if he needs to think of it as technology company, too.
From late spring to early summer, during the first days of my involvement with meal kit startup Purple Carrot, we fielded many questions about our “tech side.” These came primarily from a few influential Silicon Valley VCs who would directly ask questions like, “How are you using technology to make your startup more defensible?”
